Change the climate... why?

Let's get straight to the point and explain the issue:

• Since 1960 the population of the earth doubled.
• The number of people having access to a constant stream of energy tripled
• The usage per person quadrupled
• In some regions or occasions this usage tenfolded
• By 1995 the main responsible for carbon emissions was Transport
• By 2007 the Internet had even overtaken Transport

Why is it so hard to see that all this does have consequences?

When it comes to climate change those at the economical and political side of the spectre and those at the scientific side have totally opposed views.

Operating in a technical world, we ourselves understand the views and researches of all main scientist.

As marketing and business people however...

We know we should not stress this too much. But here you are, we do.

To us, promoting a holistic approach to business is the same as making our species advance.

Short term thinking... is always bad thinking.

And that goes for marketing too.

And how?

By promoting a holistic way of doing business.

Or not dividing your life and thoughts into seperate compartments.

Because this is what we all do far too often:

Have a personal ideal, but lock it away during business hours.

Sigh about how things are going... but remaining oblivious to our own energy usage, or how we could set an example to others.

The more rapidly the earth's population is exploding, the more smart the more of us have to become.

1. Step One

The population of the fantastic bird named Puffin, to be found in Iceland and schotland, has dropped with nearly a third in not even 5 years.

"Mysteriously".

2. Step Two

Puffins in Iceland now have been given GPS systems, for scientists to analyze what exactly can be the causes.

More gadgets, more energy usage.

3. The puffin-with-GPS

Welcome to a new breed.

Will this be the new dignity of animals and will this be the way it will be?

What is the alternative?

A world that looks approximately like this:

Close to one billion people that will seriously get into trouble because of higher sea levels as well as 'desertification'.

Massive migrations to the North or countries that up to a few decades ago were named 'the developed countries'.

A world where you find polar bears in zoos, birds carry a GPS, a North Pole as industrial estate for oil companies, fake snow on the summits of Mt Everest or the Kilimanjaro for tourist snapshots, artificial snow in ski resorts... is that PROGRESS?

Learn from the environment, do not crush it.

In very many ways, we are no different than our fellow creatures or our natural environment.

We are no different from magpies, when it comes to how we are attracted to that what shines or glimmers. Just look at how we permanently keep making our packaging more and more shiny - that is simply a psychological tactic. Shiny packaging or branding means more oil, more plastics.

If we wish to truly evolve as a species, better education and a deeper insight into our nature are indispensible.

Short term thinking, is bad thinking.

And this we say as marketing specialists.