How to make the world a better place?

• By being the change you aspire
• By having a clear view of what quality really is. Is that about making sure you always have the latest model of cell phone... or by living in a world that still includes snowy summits, free polar bears, and fresh water?
• By not dividing your life into compartments. Have this philosophy at home, but an other in business.

Change the way of consuming by showing and demanding sustainable as well as ethical products.

Is that turning back the clock?

On the contrary. It is the way we will live in decades from now. Being far more clever.

Example: In Morocco there is a type of house named a Riad. It dates from the 16th century. And is completely constructed in such a way that it its cool in summer and warm in winter. It does not need air-conditioning, nor heaters.

Because of demands of travel agents as well as mass tourism, the intrinsic qualities of these houses can be demolished, thick walls are replaced by thin ones to make more space for a room. With as a result that the sense of privacy and protection is gone, the artistic and natural game of light and shadow diminishes, and the energy bill goes up.

That is not quality, for nobody.

For when this better world?

When those companies that promote it, are also those that deliver the high quality product. When those that want it, demand it.